The Brief

The second instalment of the Deichmann x Giovanna Fletcher collaboration, this AW24 campaign explored the idea that Deichmann offers shoes for every day of the week. The brief called for a flexible, integrated campaign that could live across broadcast, social, digital, and out-of-home.

My Role & Approach

Over the course of a three-day production - a pre-light followed by two shoot days - I produced a breadth of content designed to scale across multiple platforms. The approach focused on maximising output within a tight schedule, ensuring consistency across all deliverables while allowing each format to feel considered and platform-appropriate.

Deliverables

• 30” & 10” TV commercial

• Social-first video assets

• Photography for digital and OOH