As part of an integrated launch campaign, we developed elegant, design-led how-to videos that speak directly to car enthusiasts, helping establish Armor All Podium Series as an elite global car-care brand.

Filmed over 4 days in a studio in Manchester, we created 7 How-To videos and a whole content bank of photography to help launch the newest development by Armor All and Oracle Red Bull Racing. The 10m x 4m LED wall provided a unique backdrop and reflections, allowed for a disruptive and premium feel to the podium series content.