The Brief

To develop a TVC within an integrated campaign that builds awareness of Boost energy drinks as a reliable source of energy for any moment or situation.

My Role & Approach

As producer on this TVC, I oversaw the project from pre-production through delivery, ensuring everything ran smoothly and on schedule. I coordinated the one-day shoot in a Chorlton house, including managing location logistics, securing permits, camera and kit hire, as well as ensuring the props arrived for turning a living room into a bedroom.

We ran two units simultaneously: one filming the main TVC inside the house, while another captured the aerial end shot just across the road. I managed crew coordination between both units to ensure timing, safety, and creative continuity.

I was responsible for:

• Scheduling the shoot and coordinating the crew

• Managing the budget and resources

• Overseeing set design and ensuring it met the creative vision

• Coordinating talent, wardrobe, and on-set needs

By keeping all elements on track, I ensured the TVC was completed on time, within budget, and ready for launch within the integrated campaign.

DELIVERABLES

• 30” TV commercial & 10” cutdowns

• Social-first video assets